Digital Marketing strategy is the foundation, the road map, and the compass that keeps you moving in the right direction. Your digital marketing strategy will define your goals, framework, process, and resources you need to build successful marketing program.

We offer strategy design and creation through a process that encompasses your unique business needs and goals.

You need a digital marketing strategy to serve as your comprehensive direction. To effectively measure your results, know which audiences you are targeting, and have the ability to easily pivot, while staying on your main course, you cannot step this crucial step.

A solid digital marketing strategy will align to your business goals, consider your particular opportunities and ensure your campaigns are cohesive. It will also drive your channels, tactics and processes, while keeping all team members on the same road.

Your digital marketing strategy will include overall details in the direction to head with your digital marketing plan.

Some of the things you will need in your strategy are:

• Business Goals and Objectives
• Key Performance Indicators (KPIs)
• Personas
• Tactics
• Channels
• Budget
• Timeline
• Road Map

We provide strategies for tactics and channels depending on your unique business goals and the most effective ways to achieve them.

We create strategies that include these tactics and channels:

• Content Marketing
• Social Media
  
  • Facebook
  • Instagram
  • Twitter
  • YouTube
• SEO
• Paid Media
  
  • Google Ads
  • Native Advertising
  • Facebook Ads
  • Instagram Ads
  • Twitter Ads

The process of creating a digital marketing strategy happens in stages. In order to provide a truly holistic strategy, we will methodically proceed you through these stages, making sure you understand the process and reasons for each of them.

Here is a high-level example of a strategy process:

1. Discovery
2. Goal Setting
3. Audience Targeting
4. Research
5. Findings and Recommendations
6. Channel Strategy
7. Content Strategy
8. Budget Allocation
9. Road Map Creation
10. Launch Kick-off