Strategy. Execution. Management.
Holistic SEO Services
Search Engine Optimization is key to getting traffic to your website through organic search engine rankings. If your customers can’t find you, essentially, you don’t exist. But plenty of competitors do.
SEO is a long-term investment for your digital marketing strategy. Optimized, high -ranking websites bring organic traffic to you consistently for potentially long periods of time.
SEO (Search Engine Optimization) is the process of utilizing best practices to ensure your web site and the content it contains is crawlable, indexable, and relevant to search queries you are targeting.
In other words, SEO makes your website easier to be found on Google and other search engines when people are looking for your products or services.
An SEO is a person who provides SEO services.
- Local SEO
- National SEO
- SEO Audits
- Competitor Research
- Keyword Research
- Content Marketing
- Content Optimization
- Conversion Optimization
- SEO Reporting and Analysis
The cost of SEO varies based on the amount of time, effort and resources required to reach your SEO objectives. It also depends on whether you do SEO yourself or hire a professional consultant or agency.
When you do SEO yourself the biggest cost is the time you need to invest in both learning SEO as well as the time it takes to implement.
SEO definitely works when you do it the right way. Ethical white-hat tactics and best practices boost you ability to be found. But black-hat, non-ethical and spammy tactics will catch up to you and will likely get your site penalized or banned, making it virtually nonexistent.
SEO will never be dead. The key word in SEO is “optimization”. The need for optimizing your website won’t go away if you want to be search-engine friendly and visible to people searching for you.
Local SEO (local search engine optimization) is a way to market your local business for a specific geographical area. If your business serves customers locally, you want to optimize your content to show up for search terms in that particular area.
For instance, if you are a dentist located and serving people in the Denver area, you would want to show up for searches such as “Denver dentists”, “dentists near me”, dental office in Denver, CO”, etc.
There are multiple strategies and tactics specific to local SEO versus national SEO. We help local businesses achieve greater visibility with a holistic local SEO strategy, implementation and management.
National SEO (national search engine optimization) is a strategy to increase visibility to your business nation-wide. In other words, when people are looking for your products or services, they are not necessarily looking in a specific geographic area.
The difference in the way people search for businesses nationally is different, as they are searching with terms that do not contain a geographic modifier. For example, if someone is in San Francisco looking for a product or service that is not dependent on location, they will likely use broader search terms, or a question format. Because of this different search behavior, these are the types of keyword phrases you should be optimizing for.
Performing an SEO Audit is always step 1. An SEO Audit is a process of analysing many aspects of your website and web presence in order to assess your “SEO Health”. There are a number of areas checked in an audit that will help you define your strategy of fixing issues, and improving your SEO.
SEO Audits are never a one-time thing. In fact, once you perform an initial audit, you should consistently monitor your progress. New issues can arise at any time that need your attention, and consistent analysis ensures you are staying on top of your SEO.
We provide an SEO audit for all of our SEO services. It helps to inform us and you of the most important items to tackle, and helps to create an ongoing implementation and improvement plan based on the priority level of the audit results.
In addition to providing an SEO audit, we also utilize SEO tools to consistently monitor your website to both track progress and be alerted to any issues that arise.
In SEO, competitor research is an analysis of the top ranking websites for the keyword phrases you need to rank for. By analyzing these competitors, you will find both opportunities for improving your website to outrank them and gauge the amount of effort it will take to do so.
SEO competitor research and competitive analysis are crucial to developing an SEO strategy to gain organic visibility on search engines. We make competitor research an integral part of your SEO plan, and continuously track your competitive landscape.
Another key component of SEO is keyword research. In order to gain visibility by ranking for keywords that are relevant to your business, you must identify what those keywords are. You need to know what keywords users are actually searching for that will ultimately drive them to your website.
We perform keyword research as a part of any SEO effort we provide. We’ll identify not only the relevant terms that people are searching for, but also analyze the traffic opportunities by determining the keyword volume, or amount of times people use these terms in search. The balance between relevance, volume, and difficulty in ranking are key factors in determining the level of effort that will be required to achieve the keyword rankings you need.
Content marketing is simply creating and promoting content to drive relevant traffic to your website. Everything that lives on your website, and other properties such as social media is content. Whether it is an image, a web page, a blog post or an offer, it is content.
You must have a strategy for what type of content you need to create, how you will optimize the content, and how you will promote your content. This is what we help you to do with our content marketing services.
Content marketing is included in SEO because you obviously need to create content in order to optimize it for SEO. After all, SEO is not just about the content on your web pages, and creating meaningful content, optimizing it, and promoting it consistently makes a huge impact on your SEO when done correctly.
Optimizing your content includes utilizing all aspects of SEO to gain the most mileage out of everything you create.
We provide on-page optimization, link optimization, conversion rate optimization, and much more. With a holistic approach, we ensure your content is optimized not only on-site, but when it is shared and promoted by other digital marketing strategies and tactics.
Conversion Rate Optimization (CRO)
CRO (Conversion Rate Optimization) is the process of increasing conversions such as lead generation, sales, and other traffic conversion goals. By testing different variations of landing pages, ads, etc. you can benefit from more people converting from the traffic you drive to your content.
We provide conversion rate optimization (CRO) for clients looking to improve their current performance. You can drive a good amount of traffic to your website, but if few people actually take action on your site, you will not see a good ROI on your SEO efforts.
Conversions are also a ranking signal to Google. When you are able to convert your visitors into leads, sales or clients, and measure these Goals in Analytics, Google gets an idea of how relevant your content is based on the conversion rate along with other analytics metrics.
SEO Reporting and Analysis
Measuring the effectiveness of your SEO efforts with SEO Reporting and analysis helps you to see your progress and identify areas for improvement. We provide reporting of your SEO progress including traffic, conversions, and rankings for organic search.
Reviewing these reports regularly shows which areas have room for improvement and where your SEO efforts are paying off. We give you the visibility into all of the important aspects of our SEO campaigns and provide strategic analysis, insights and recommendations for further improvement.
Building links is another important aspect of SEO. From your internal linking structure to gaining inbound links from external websites, these are all important signals that show your relevance and authority.
The search engines consistently crawl the web and your website and use the results of their crawl in their ranking algorithm.